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  1. foundersatwork.posthaven.com

    For founders, that slogan should become "Think different. Think users." I'm not saying that you should deliberately try to think of weird ideas, but rather that you should be willing to explore weird ideas in the process of making your users happy. If you have to choose between making users happy and the conventional wisdom, choose users.
    • Jessica Livingston

      For founders, that slogan should become "Think different. Think users." I'm not saying that you should deliberately try to think of weird ideas, but rather that you should be willing to explore weird ideas in the process of making your users happy. If you have to choose between making users happy and the conventional wisdom, choose users.

  2. profolus.com

    Nov 19, 2024A Look Into the Origin of the "Think Different" Apple Slogan, Its Intended Meaning, and Actual Marketing Impact History and Origin. Apple wanted a new tagline or slogan for a new marketing campaign in 1997. This was when the company was struggling with sales and negligible market share under the leadership of former chief executive Gil Amelio.
  3. en.wikipedia.org

    Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1] The slogan has been widely taken as a response to the IBM slogan "Think". [2] [3] [4] It was used in a television advertisement, several print advertisements ...
  4. sloganfree.com

    The success of "Think Different" set the tone for Apple's marketing for years to come. Subsequent campaigns, like "Get a Mac" and "Shot on iPhone," built on the foundation laid by "Think Different," continuing to emphasize creativity, individuality, and the idea that Apple products enable users to do amazing things.
  5. scienceoftheuniverse.net

    Sep 12, 2024Enter the "Think Different" campaign. This wasn't just an ad campaign; it was a manifesto. Crafted by the creative minds at TBWA\Chiat\Day, particularly by art director Craig Tanimoto and creative director Rob Siltanen, the slogan "Think Different" was a stroke of genius. It was simple, yet it captured the essence of Apple's philosophy.
  6. foundersatwork.posthaven.com

    foundersatwork.posthaven.com

    https://foundersatwork.posthaven.com

    For founders, that slogan should become "Think different. Think users." I'm not saying that you should deliberately try to think of weird ideas, but rather that you should be willing to explore weird ideas in the process of making your users happy. If you have to choose between making users happy and the conventional wisdom, choose users.
  7. cutthrough.com

    Jessica Livingstone advises startup founders to be prepared to think differently and to focus on users as their guiding principle. By making users happy, founders can resist the force of convention, and the gap between users' view and the outside world's view can be a sign of a startup's potential.
  8. Dec 14, 2011Next: How "Think Different" transformed Apple Final thoughts. While Steve Jobs didn't create the advertising concepts, he does deserve an incredible amount of credit. He was fully responsible ...
  9. The ''Think Different'' ads stressed that Apple was an innovative company that, with its creative users, could change the world. With these images and themes, Apple hoped to appeal to its core markets, people who as artists, illustrators, designers, and students valued their own creativity and who viewed themselves as being somewhat ...
  10. brandingstrategyinsider.com

    Apple's remarkable rise, coupled with Steve Job's recent death, has prompted quite a few people to reflect on the historical impact of the "Think different" ad campaign and the "To the crazy ones" commercial that launched it. There have been a lot of different accounts of how the work was created, who conceived it, and how it was presented to Jobs, so I thought now was a good time ...
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    Think different

    "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. As of 2020, "Think different" was still printed on the back of the box of the iMac. Wikipedia

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